It appears that social media can’t be ignored as a marketing tool for business. Twitter continues to grow as one of the most popular websites for consumers to gain valuable information. If you’re still afraid to jump into the Twittersphere, here are some tips to help you gain more followers and increase interest in your business.

Provide Useful Content
Twitter has over 200 million accounts so it can be easy to get lost in the shuffle. The key is to provide content that is useful to your target audience. One way to go about this is to find articles already online and post them to your Twitter feed. One way to show the true character of your brand is to not simply post articles about your business services, but simply articles you think your followers will enjoy. Once you show that it's not all about the sell, you are gaining trust one tweet at a time.

Spread the Word
Use your other marketing efforts, such as your website, direct mail, blog and other social media plugins to let people know you are on Twitter. Since these people are already familiar and have an interest in your company there is a good chance they will check out your Twitter and become a follower.

Quality over Quantity
While having a lot of followers is something you can strive for, it is far more important to have the right kind of followers. Don’t go after followers to just bolster your numbers; and don’t follow random people to try to get them to follow you back. You want to establish a credible following so they become engaged and eventually want to do business with you. Furthermore, work at building a connection with your followers; Join in conversations, ask questions, get opinions.