Hello October. Welcome the fresh, new month as an opportunity to get your company’s name out there. What better month to show your customers that you care about them and the community as a whole.

Create a Quality Promotion
October is Breast Cancer Awareness Month. Many companies have found ways to team with breast cancer research organizations that create mutually beneficial promotions. Take a lesson from those cause marketing pros and work with a charity that you care about. Develop special promotions with a certain percentage of revenue benefitting your nonprofit organization. This shows that you care about your community while still thinking of your customers.

Hold a Fundraiser
Nonprofit organizations aren’t the only ones that can hold fundraisers. This month, consider putting on a fundraising event with your partner charity. Invite your customers, prospects and community to the event. This helps you connect to your community on a more personal level. A good community event will surely help you gain trust.

When planning, be creative. Partner with an organization that fits your culture and how your business operates. Just because you’re doing something to benefit others doesn’t mean your business shouldn’t benefit as well. But keep in mind that you need to put yourself second in a cause marketing promotion.

Labor Day is all about recognizing people who work hard. It’s a day off for most people, but that doesn’t mean you should take time off from marketing your business. Labor Day is the perfect opportunity to let your customers know you appreciate them and their business with you. Here are some reasons to celebrate and show them you care.

Out With The Old, In With The New
While summer doesn’t officially end until late September, many observe summer’s end a few weeks earlier on Labor Day. Although most people do spring cleaning, why not do some tidy work with every season. You could call this your autumn cleaning event. Run specials and let customers know you’re marking down merchandise to make way for the new items of the season. You’ll want to choose marketing methods that stand out to your customers—from the right mailings to e-mail and promotional posters.

Join in the Festivities
Labor Day is infamous for the celebrations held around the country. In many towns, there are parades held in honor of the holiday. This year instead of being an observer, join in on the fun. You can get a banner made for your business and sponsor a float. Throw candy or personalized items with your logo or name on it to the crowd. You may end up reaching people with your marketing campaign that you’ve never been able to access before.

It’s in the Name
After all it is Labor Day. So show your customers that you work hard, even while they’re at play. Your business doesn’t have to be open on Labor Day to be dedicated, but you should still go the extra mile. Whether it’s the sale you’re advertising for the holiday or the free giveaway in stores with a purchase, just make sure customers know you are giving 100 percent.