Hello October. Welcome the fresh, new month as an opportunity to get your company’s name out there. What better month to show your customers that you care about them and the community as a whole.

Create a Quality Promotion
October is Breast Cancer Awareness Month. Many companies have found ways to team with breast cancer research organizations that create mutually beneficial promotions. Take a lesson from those cause marketing pros and work with a charity that you care about. Develop special promotions with a certain percentage of revenue benefitting your nonprofit organization. This shows that you care about your community while still thinking of your customers.

Hold a Fundraiser
Nonprofit organizations aren’t the only ones that can hold fundraisers. This month, consider putting on a fundraising event with your partner charity. Invite your customers, prospects and community to the event. This helps you connect to your community on a more personal level. A good community event will surely help you gain trust.

When planning, be creative. Partner with an organization that fits your culture and how your business operates. Just because you’re doing something to benefit others doesn’t mean your business shouldn’t benefit as well. But keep in mind that you need to put yourself second in a cause marketing promotion.

Think about the businesses you like to frequently visit. There’s just something about them that makes you want to go back for more. It may be hard to actually describe specifically why, but you know you love their brand. You find value in doing business with them, and you’re not ashamed to pay a little bit more. If you’d like to compete without getting into a price war, consider finding cost-effective ways to add value to your customers’ experiences. Here are some ideas to help you impress your customers into paying more.

Fullfiller of Needs

Customers do not visit your business for a simple sale. Okay, well maybe some of them do. Nevertheless, returning customers do so for the experience your business provides for them. It’s your job to make that process as amazing as possible. You should have a customer service philosophy that sets you apart from your competition. Although, remember to walk the walk if you are going to talk the talk. A written mission means nothing if there are no actions to support it. So make sure that you and your employees are living your philosophy each and every day. 

Put Out the Welcome Mat

Beyond customer service, consider your customers’ surroundings when they’re in your business. It’s the little things that make a huge difference. Your image should be represented from point of purchase, signage and packaging, to dusted fixtures and clean bathrooms. And hey, maybe some free candy along the way??

After the Cash Register Closes

We all know that it’s easier to keep an "old" customer than to find a new one. Thus, you want customers coming back. Consider ways to keep in touch with them after the sale. Maybe it’s a birthday club mailing that entitles them to a sale or a frequent purchase card. Even a simple hand-written thank you note from time to time really impresses customers!  Regardless, you need to keep reinforcing your brand by showing you care in order to increase that value.

Take a gander around our facility!